Why Explainer Videos That a Video Animation Company Creates?
Many start-ups these days are deploying explainer videos to promote their brand identity. You may also need one for yours that a video animation company can help you create, based on your needs. However, you may also ask yourself why I need an explainer video for my business. In this post, we will tell you why a business needs animated videos, like explainer videos.
Reasons Your Business Needs an Explainer Video
It is not just because your competitors use explainer videos, you should, too. Besides, it is important for any business to understand why it will need an explainer video. Moreover, there are many advantages of having an animated explainer video for a business. Understanding those advantages can also help you create the best explainer video. A business also needs an explainer video because of its diverse advantages. You will also need to create an explainer video for your business because of the following reasons:
1. Increase Conversion Rates:
Explainer videos are specifically necessary for online businesses that need to showcase their products and services to a massive audience. Animated explainer videos can help you increase the level of understanding of the audience about your business. Further, these videos are excellent tools to turn your website visitors into converts. Hence, a business needs an explainer video to increase conversions.
2. Clearly Explain a Product or a Service:
Explainer videos are types of videos that can clearly depict a brand message to the audience. In fact, viewers are unlikely to misinterpret an explainer video because animated videos are engaging to watch. Explainer videos are an exact reverse of the text you see on a website. People can misinterpret a message while reading the text; nevertheless, explainer videos can convey the same information more clearly. By the same token, you can clearly explain your products and services to customers with explainer videos.
3. Engage Customers with the Brand to Take Quick Action:
Nowadays, start-ups and businesses promote their brands via social media while also using explainer videos. Moreover, videos remain trending on social media channels. You can also attract the target audience to your start-up product and service through an explainer video. Animated videos engage viewers, so you can attract customers to your brand through them while making them take quick action.
4. Boost Rankings on Google:
Typically, websites with loads of information and images rank low on Google. The attention span of customers has also become short these days, and rightly so. People don’t have time to go through tons of website information these days. What people look for is the most relevant and necessary information. Explainer videos can help a brand interactively convey such information. Furthermore, it only takes a minute or two to watch explainer videos. Putting an explainer video on your landing page can help you boost Google rankings when customers stay on it.
5. Help Audience Retain Information:
Customers can better retain information about your brand that they get through explainer videos, unlike text. Thus, using an explainer video that a video animation company creates also helps a business in this sense, too.
6. Effectively Convey a Brand Story or Product Information:
Text isn’t very effective in conveying a brand story. The same holds for the products and services of a business. You can better provide information about your business to the customers with videos. Further, explainer videos can captivatingly convey your brand story or product information to the customers. Besides, clever animations, entertaining cartoon characters, an interesting storyline, strong visuals, and background music make explainer videos fascinating to watch. For the same reason, many businesses deploy explainer videos nowadays to effectively communicate their story to the audience.
7. Easy to Upload plus Share:
One of the best things about explainer videos is that you can easily upload and share them. If you aren’t aware of the second most popular search engine, you should know it’s YouTube. Viewers typically search for and watch videos on YouTube as it is the best video-sharing platform. Moreover, it is also the perfect place for start-ups to place their explainer video and reach the masses.
8. Develop a Brand Personality:
Online businesses need to make animated videos to demonstrate their product features while attracting the audience to a brand. To increase sales, they also need to create a unique brand personality that explainer videos can help them create. You can also develop a brand personality for your business with the aid of interactive explainer videos.
9. Help Build Credibility:
Start-ups usually have ideas, concepts, and thoughts to do things that can help them promote their business. Moreover, businesses can share those concepts and their thoughts with the target audience. However, a question that may trigger in their mind is: Why should people believe them? An explainer video can help your customers know your identity better. Explainer videos provide the audience with evidence of business credibility as they aim to build trustworthy relationships with customers. Hence, an explainer video can also help your Businesses build credibility.
An explainer video that a video animation company like Glowza Digital creates can also help them successfully accomplish it.