The 10 Most Effective Strategies to Sell Software Online
You already have your software developed, and you have already confirmed that it is the solution to that problem that many have.
But now a big question arises: How to sell it online?
The market has evolved a lot in the last 10 years, and you have surely noticed that.
It is no longer so easy to make sales even with a project that you know will meet the expectations of whoever acquires it. You should also know best laptop for software developer.
So what should you do?
The answer lies in the most effective digital marketing strategies at the moment that adapts to your target audience, convert potential customers into buyers, and that will make you sell your software.
Yes, it is quite a challenge, but it is not impossible. Although the market has become more demanding, broad, and demanding, you can achieve your goal.
And in this sense, there are different variables:
- Disadvantages to finding a company with needs that are resolved with your product.
- If you get a company interested in the software, it is not the best time to invest in it.
- Make contact with the person who makes such decisions within the company.
- Problems to be able to identify the opportunities you have to make a sale.
- Lack of advice and answers to questions from the potential client so that the purchase process flows.
- You are not applying the appropriate digital marketing techniques for the case.
That is why I have prepared this list of the most efficient strategies for you to sell your software. Are you ready to start?
Organize the software launch
Have you thought about this?
You must prepare the launch of your product in style.
For this, you have to rely on your website, without a doubt, but you must adjust it before doing so. Optimizing the design and content for the new launch strategy may be necessary.
The objective is clear: maintain visitors’ interest and induce them to purchase the product. And you will only achieve that by taking into account who are the users of your website and who you are directing your product.
That is what we call the identification of your buyer persona, which is nothing more than knowing who will buy your software, motivations, way of searching, language, and processes. That is the only way you have to communicate with them effectively.
If you do not have this information, none of the digital marketing campaigns you carry out will have positive results because you will not be able to do the mailing, another strategy that I will detail later.
To reach the right audience, we can invest in Google Ads. This tool allows you to customize your ads to appear in your chosen locations. It aims to target your advertising towards the areas with the greatest probability that the right customers will be found, leaving aside those places where it is less likely they are.
You cannot communicate anything efficiently if you do not have a content marketing strategy to attract customers and make your business more profitable.
Do not forget that this plan is the basis for the success of your digital marketing strategy to sell your software because it leads you to:
- Define your goals.
- Identify your buyer persona.
- Plan the type of content that is best suited to achieve your goals.
- Make your brand image much stronger.
- Increase your conversion rate.
For this, you must constantly update your blog with entries that touch on topics related to your software and your offer so that you give them visibility with content that is of interest to your customers at the different stages of their purchase process.
Writing about success stories is a very good option because it is valuable content that demonstrates the effectiveness of your technology, which is ideal for your potential buyers to finish convincing themselves.
Give your customers options
Among the current demands of the market is the possibility of learning a little more about the software you describe.
It is not the same to list the potential of your product and describe each of its characteristics so that customers can verify it for themselves.
How to do it?
There are several strategies, such as having ebook, infographic, and pdf resources available on your website, accompanied by a downloadable landing page type form to capture their interest and, at the same time, quality subscribers. Another very powerful option is to offer the user a free trial for a limited time of your software (this would be directly what I would opt for).
This acquisition strategy is about a lead magnet, that is, a hook to attract the user and manage to retain him to convert him into a customer finally.
This is very popular with those who are looking for software that solves a certain problem because they can answer their questions through exclusive content.
It is also important that you resort to video-marketing strategies with an explanatory video that shows how the product works because it is much more dynamic than a simple page with text.
It is vital to understand that users will always understand how your product works much better if they see it in operation.
That is why it is important that you make a promotional video on your website so that your potential clients have the opportunity to know what your software is about, how it works, and what it could contribute to their business.
And, of course, do not forget that humanizing the brand will bring you closer to those who can become buyers.
Another element that you should take into account is the creation of a webinar because it is a resource that would add great value to your digital marketing proposal. These are conferences, online seminars, or live streams with which you will surely attract and gain the trust of customers who will learn about the subject and be motivated to buy your software. But for this, it is necessary to plan your sales funnel in a much more elaborate way.
Run an email marketing campaign
This step is vital because it prevents your customers from forgetting you by reinforcing your message through content sent via email.
The idea is that you do it with your database, filtering by interests, and thus you can send the content of interest constantly, but without becoming spam, leaving open the possibility for your users to unsubscribe.
The idea is to implement automation like the one that I am going to show you in the following image.
To implement this strategy, you cannot lose focus on one of the most powerful email marketing and automation managers on the market, Active Campaign (the tool with which the automation above is made).
In addition to this, it also serves to automate sales, act as a CRM to capture leads, and develop different digital marketing strategies that you can implement in your software launch.
Automated marketing processes
With the intelligent help of marketing automation, as we have commented in the previous point, you will be able to create a lead nurturing structure in a scalable way. Consider the purchasing journey of potential clients to increase your software sales, improve customer retention and reduce the cost of acquisition.
Some of the most outstanding processes are the following:
- Send automatic emails.
- Assign or remove tags to contacts.
- Monitor what your customers and leads say about your brand on social media.
- Identify business opportunities.
- Inbound Marketing
This is one of the key points to implement for anyone who has just developed software.
Wouldn’t you like the customer to look for you instead of having to win him over?
You can achieve this by implementing different actions to attract potential customers to your blog or website in general so that, through that first contact, they can establish a relationship with personalized and segmented content.
The biggest advantage of Inbound Marketing is that you can conquer people who are truly interested in your solution, which becomes an audience with a high potential for converting to purchase your software.
Implement a free option
This model is always important to consider because you will give the user the possibility of using the service or product for free, and as he becomes familiar with the software, it allows him to acquire more benefits and functionalities through an upgrade to a premium plan.
This is a very efficient way (and one of my favorites) to attract new clients and generate future income. Because if you offer a quality service, satisfaction will be shared among the community, and more and more clients will come to you to consider your software as a solution.
social media display
Once you have your strategy established on your website, you must complement it with social networks to increase the online visibility of all web content, such as newsletters, articles, videos, and webinars.
Do not lose sight of the community you create since it will help you generate an important part of the web traffic and increase your SEO.
The first step is to define your social media plan to work on all content in a planned and structured way.
Whether you are taking your first steps in the world of content for networks or if you are a digital marketing regular, you cannot lose sight of one of the most powerful tools for auditing your networks, Metricool.
Through it, you will be able to analyze in a timely manner or by time intervals how your publications perform, their interactions, or the days with the highest traffic.
Prove the ROI of your software
Show results. There is no better way to sell than making clear everything that your software makes possible because part of that market demand is to show customers what returns they will have when investing in your product.
You can do this with dynamic and interactive resources, such as calculators, which allow the user to analyze their situation and project everything they will achieve by purchasing your software.
Conclusion: Is it easy to sell software online?
Selling your software online is a challenge that you can overcome if you apply the most efficient strategies that I have detailed in this list. Remember to select the ones that best suit your project so that the marketing of your solution is successful.