HOW TO WRITE AN EFFECTIVE AND UNIQUE PRODUCT DESCRIPTION?
E-commerce has picked up a boom in recent years. During COVID-19, businesses understand the importance of online existence, and maximum of them have shifted to online selling during COVID.
In today’s world, most businesses have websites, where they are selling their products along with offline stores. And in this competition, everyone is trying to beat others in terms of sales.
For getting high traffic and sales, businesses usually hire SEOs and PPC experts to run multiple campaigns in their domain. Every marketing tactic leads traffic to the website, either in a paid or organic way.
When we are talking about E-commerce websites and products, it is unfair to ignore product descriptions. In this post, we have briefed the meanings of a proper product description, and tips to write it without plagiarism.
What is a Product Description?
Some factors are important in the SEO ranking of a product page. These factors may include:
- Product page URL
- Meta title
- Meta description
- Product Title
- Alt text for images
- Product Description
A product Description is a brief but detailed overview of a product’s features and specifications in the form of short paragraphs and bullets. It includes an attractive introduction to the product including its color, fabric, style, material, stitching, benefits, USPs, and much more.
Here is an example of a perfect product description for a men’s denim jacket.
Tips to Write Unique Product Descriptions Without Plagiarism That Sell
Uniqueness in product description is very important because two products having the same descriptions within a website will start competing with each other. Keywords are used to rank websites and each product page is targeted to a specific keyword.
These keywords are used in multiple places on a product page, also in product descriptions. It will not work for you to use similar descriptions for two of your products.
For example, if there are two jackets slightly different from each other but have many features in common then you can take assistance by rephrasing.
All you need to do is, write a unique product description for one of the jackets and rephrase that description for the other.
If you’ll rephrase the description, you’ll get a wholly unique product description for your second jacket.
But things are not over here! Let’s have a look at some advanced tips.
Know Your Audience Well
You should be well aware of your audience and their taste. When you are writing a product description, make sure to write it for a versatile audience. Also, make sure to write product descriptions according to the sensitivity of your product.
For example, a customer buying a coffin from your website, might not expect a charming product description. There should be sensible and ethical words used in this product description. While if you are selling a denim jacket, the product description should be appealing and endearing.
Add a Hook at the Top
Asking relevant and interesting questions at the start of a product description attracts the reader to go through it. You should know your audience and their requirements. A hook can be anything that makes the buyers confused enough to read the whole description.
For example, “Are you looking for a wardrobe staple to upgrade your tonight’s outlook?” Or “We know you already missed this opportunity last time, do you want to miss again?”
Make Sure to Discuss Buyer’s Pain Points
It is necessary to be aware of your customer’s pain points, known as pre-launch analysis. You should know the reasons behind customers buying your product. Mention those pain points in your product description to have maximum conversions. These pain points can be productive type as well as financial type.
For example, “Are you tired of that traditional ice-creams?” Or “Running out of budget? Don’t worry!”
Enlist Benefits in Bullets
Make sure to add bullets in your product descriptions, you can either enlist specifications or benefits in bullets. Bullets are easily readable for customers to find the necessary information. You can also mash up the specifications and benefits with each other, write a feature and explain its benefits with it.
Play with the Buyer’s Imagination
Write product descriptions that force the customers to think. Play with their imagination, and make them read it as a story. A story is always more appealing than simple sentences. Using sensory words according to your product, and including mini-stories in your product descriptions cut off rational barriers against coaxing techniques.
To practice this technique, start your sentence or paragraph with the word “Imagine” and close it with a description of how your readers will feel when owning and using your product.
Keep it Short, Simple & Specific
Keep your product descriptions short and brief to save the readers time. Do not overemphasize things keep them simple and be specific to your products. Never start comparing your products with others in product descriptions. Do not forget to include keywords and USPs in your product descriptions.
Rules to Follow While Writing Product Descriptions
Above are the tips for writing product descriptions, you can follow or skip them. But there are certain rules to follow while writing E-commerce product descriptions mentioned below.
- Prevent Plagiarism.
- Be welcoming to the competition.
- Do not compare products in product descriptions.
- Never Lie, be clear.
- Write to the point, and don’t waste the customer’s time.
Product descriptions are very important from the perspective of SEO and customer retention. It can be a reason for customers to stay or leave. Make sure to make them unique and attractive for the best results. We hope that this guide will help you for sure.
Thanks for reading!