How To Use Twitter Walls To Engage Event Attendees?
Twitter user base reached 486 million this month. There is a large Twitter audience out there that a marketer can target for his marketing objective. However, doing it the right way is necessary to engage the audience. A Twitter wall can be the right way for you.
Twitter walls have gathered attention in recent years; given the benefits, they are providing to marketers. Apart from marketers, brands & businesses also use Twitter walls to boost their objectives. If Twitter walls are so clutch, then let’s understand them in detail. If you are a Twitter user then you should know private twitter account.
Explanation: Twitter Wall
A Twitter wall is a real-time or live display of tweets by users on Twitter on digital screens.
A Twitter wall can be used across events such as product launches, music festivals, seminars, conferences, business meetings, etc.
Twitter offers a lot to people in the form of audience engagement, social proof, word-of-mouth marketing, authentic content, a boost in sales, etc.
Use Twitter Walls The Right Way
Select An Event Hashtag
You need a powerful hashtag before you can set up a Twitter or Instagram feed for your social wall. The best hashtags are distinctive, relatable, and memorable. People could misunderstand your hashtag if it is too long, and you’ll get a lot of unrelated traffic on your social feed if it’s too generic.
Make sure nothing has already been utilized by checking your chosen social account before making a decision. It’s a good idea to design your hashtag well in advance so you can use it for all of your event’s marketing initiatives. The ideal situation is for everyone to be familiar with your hashtag before visiting your event or exhibit at a trade fair.
Display User-Generated Content
The best approach to attract attention and foster trust among participants is by showcasing user-generated content. Run a hashtag campaign and develop a catchy, one-of-a-kind hashtag that is entirely relevant to your brand event. Displaying hashtag posts on a Twitter wall is one of the most creative ways to make any event interactive.
With tweets, encourage more attendees to utilize the event hashtag. During the event, use a Twitter wall to showcase all user-generated content that has been hashtag-curated. Every time a user or fan of your brand uses it in a tweet or Instagram snap, the hashtag will automatically appear on the main screen via the Twitter wall.
People will do it because they will get the chance to briefly appear in the flashlight, which will undoubtedly make them happy. Additionally, they believe the brand values their thoughts and experiences because their postings are shown on the event’s live Twitter wall.
Run Contents, Quizzes & Polls
Setting up competitions, polls, and quizzes on the live Twitter wall is an effective strategy to encourage audience interaction. You can set up a hashtag competition for the attendees or develop a special hashtag just for your event that people can use while tweeting about it.
You can use Twitter walls to show the speakers’ content. Connecting your speakers’ content to your Twitter wall will guarantee interaction with their followers. Additionally, thousands of event attendees will be exposed to the speakers’ content, increasing their audience.
You might publish sector-specific news that highlights timely, fascinating, and curated stuff from the feeds of other influencers. It also grabs the interest of the audience.
Present Sponsors & Speakers
Display a list of the official speakers and sponsors, along with their Twitter handles, on the Twitter Wall. You can use Custom posts to add custom content to your Twitter feeds that relate to the speakers’ subject of conversation. Additionally, you can create Full-Screen Announcements promoting the company of your sponsors.
This increases interaction and event engagement as speakers and sponsors tweet about your event to draw in their followers. This entire interaction raises the anticipation for the event to a new level and provides the word-of-mouth advertising that every event planner hopes for.
Additionally, you can follow your VIPs on Twitter to keep tabs on their interests and encourage them to attend your event. This increases their fidelity and enthusiasm for the occasion.
You can use it to construct a predefined list of significant attendees’ usernames that will be shown later on in the event.
Interact With The Audience
The Twitter wall is fantastic because it gives everyone a sense of engagement and makes them feel needed and wanted. A Twitter wall can sometimes be the perfect approach to interact with your audience; responding to their messages and comments isn’t always necessary.
They will feel valued and important when they see their posts on the screen, which shows that they are relevant to the event. And that’s exactly what you need from Twitter walls.
Integrate Your Brand With The Twitter Wall
The live Twitter display at your event can represent the values that your brand supports. It is a fantastic approach to spread the idea of the greater good that your business stands for.
A real-time display is also the perfect approach to merge your event and brand, increasing audience engagement at your event and your business’s potential consumer base. It has undergone extensive testing and adoption by Twitter.
Measure The Event ROI
A Twitter wall offers a number of services, and measuring an event’s ROI is one of them. It is hard to believe, but actually, it is one of the ways you can use Twitter walls.
By making use of technology like a Twitter wall, the venue helps the event manager and sponsors succeed. Use Twitter walls to promote social media amplification, which strengthens the brand’s reputation and network and is advantageous to the event’s organizer, sponsors, and the brand itself.
Delegates in attendance tweet about the event’s wonderful atmosphere, breathtaking views, innovative technology on show, happy people in amazing settings, etc. All of this results in more engagement on the delegates’ personal social accounts as well as fresh follow-ups.
Twitter walls have become a brilliant tool for marketing in recent years and offer multiple benefits. If you were not aware of these benefits and ways to use Twitter walls, then this blog would certainly help you. Start implementing these ways in your marketing procedure and start reaping the benefits.