How to Promote Your Instagram Page for Free?
Modern-day business ideas and ways to promote them have substantially changed, and social media is the game changer. Today, every brand whether big or small, global or local, economic or luxury gets a fair chance to gain an audience with the right digital marketing strategies. If your brand targets the young or teen market, Instagram is undoubtedly one of the best social media portals to promote your brand. This blog teaches you how to promote your Instagram page for free.
Paid promotion is also a good way to reach your audience but can be expensive if you are a bubbling brand with a restricted marketing budget. Here are some tips to gain more followers and promote your brand’s Instagram page with some analytic data and tricks.
How to Promote Your Instagram Page for Free?
· Enhance your Content
Instagram is becoming crowded day by day and promoting your brand here is a tough fight not only with other brands from the same niche but brands from niches closer to yours. You cannot stick to the same kind of content or what audience you have even if they unfollow the page, forget about garnering new ones.
Keep revamping your content every now and then. Strategize and make sure that every post, story, or reel that goes on your brand’s account has something unique about it.
Keep experimenting with the tone and theme of the videos, posts, and reels to see what works best for your brand.
Another crucial point with revamping the content is knowing the right time to post. There are various free and paid analytic tools available that can give you the right period to post a story, reel, or post. In the end, engagement is the end goal, and putting out the right content at the right time is the key.
Also Read – How to Create Trending Instagram Reels?
· Promote Your Instagram Posts on Other Networks
Putting efforts into creating top-notch content with catchy captions is a time-consuming task, and it should not stick only with Instagram. You should promote your Instagram posts on other social media portals such as Twitter, Pinterest, and Facebook, keeping in mind what works better for the respective platform.
Promoting your Instagram posts on other platforms is an excellent way to increase the ROI, and this too can be done for free.
However, you cannot directly pick your Instagram content and post it as it is on other portals. You will have to consider the rules that differ from Instagram. As an illustration, if your post has a long caption, you will need to shorten it without losing the meaning for Twitter.
· Become People’s Brand
Promoting your brand on Instagram is a more human thing than the traditional form of marketing as you can see who are your consumers. One thing that has worked immensely on Instagram is shoutouts by brands on their page. Consumers love to feature on a brand page, and when a prospect sees your products being used in a real setting, they connect to it more, rather than shouting BUY NOW every now and then.
No matter how many followers your page has, conduct monthly competitions where a consumer with a recently purchased product from your brand sends in a selfie, and the best ones get featured on your page.
This is an excellent way to promote your Instagram page for free as when you give someone a shoutout on your brand’s page, they surely will repost it, and your prospects who follow them will get to know about your brand.
· Appropriate Use of Hashtags
Yes, Instagram is a world where hashtags make a big difference. With your brand’s hashtag, consistently use community-specific hashtags as well, as it takes you to a wider audience.
For example, #6strings is a widely used tag for music and #unicornhair is for beauty, Likewise, every niche has a common hashtag that is used numerous times for searching as well as posting, and this hashtag can prove to be a catalyst in snowballing your brand’s Instagram journey as well.
Adding the right hashtags to your post can not only better the engagement but excellent content with the right hashtags has the power to immensely go viral, and get that number for you overnight that made you struggle for months or years.
The moral of the story is, to use hashtags to promote your Instagram page for free.
· Tag Locations, Brands, and Followers
Wherever possible, do not miss a chance to tag brands, followers, and locations in a post as they help in increasing the visibility of your page. As mentioned earlier, most of the followers repost the post by a brand when they are tagged in, and this increases your audience, and prospects from their follower list know about your brand.
Similarly, tagging other brands might result in a shoutout from them, and we need not explain how gloriously that can work in widening your brand’s reach.
Also, if you attend business events frequently, location-particular posts help you in catching the attention of many followers and prospect consumers.
· Post Instagram Posts on the Website
As stated earlier, an excellent Instagram creative and an equally captivating caption requires a good amount of time and effort, so, promote it everywhere you can.
Posting your Instagram content on your website is a good way to improve conversion rates. Posting your Instagram posts and videos that show consumers using your products in the real-world setting, inspire others to buy as they are sure that you have a satisfied consumer base.
Thus, the concept of lookbooks and happy customer profiles is one of the most yield concepts currently. Brands like Myntra, and Amazon have both influencers and commoners posting their images and videos on these portals which boost sales organically.
· Have a Unique Theme
Follow a theme on your brand’s Instagram page that solely identifies with your brand, and makes it stand out from the crowd.
It can be anything, a particular color theme throughout the posts and stories, a specific kind of background or border, or anything creative that slowly and steadily becomes your brand’s identity making it unique from your counterparts.
· Influencer Marketing
A decade ago, could someone imagine a carrier like Instagram influencing? But today, the top social media creators charge in lakhs or millions per post, and that is the impact of Instagram. This cannot be a free tactic, as the number of followers of an Influencer rises, the rate too surges. But there are many influencers who work for barter, and in exchange for your products, they give shoutouts or post a creative or story.
Influence marketing is a great way to get a good number of audiences in a short time.
Also Read – Instagram Paid Ads Vs Facebook Paid Ads- Which one is better?
If you strategize the content you need to post on your brand’s Instagram page and work with some crucial data such as posting time, community hashtags, and others, you can easily promote your Instagram page for free.