5 Ways to Boost Traffic to Your Business Blog with Google Ads
Internet users in the United States continue to grow in numbers. They went from 297.14 million in 2020 to 302.28 million in 2021.
Apart from day-to-day communication, Americans use the internet to purchase various products and services. In fact, American consumers spent $214.6 billion on online retail in the third quarter of 2021.
These figures prove why entrepreneurs like yourself should maintain a robust online presence. One of the effective ways to do that is to leverage Google Ads.
What Is Google Ads?
Google Ads, formerly Google AdWords, is a pay-per-click platform that allows you and other businesspeople to gain visibility across all of Google’s properties. Using this PPC platform, you can create and share well-time ads—through desktop and mobile—among your target audience. Thus, your business appears on the search engine results page whenever someone looks for products or services similar to yours on Google Search.
Why Use Google Ads?
Make sure your advertising budget doesn’t go to waste by spending it in the right place, somewhere like Google Ads. ICYDK, Google remains the most popular website in the world, with nearly three billion unique monthly visitors and at least 6 billion daily interactions. Hence, it’s the perfect place to reach your target audience. Also, by using Google Ads, you get to enjoy the following benefits:
- Easy to get started. Creating a Google Ads account is pretty straightforward. All you have to do is follow the instructions provided. Plus, it’s effortlessly easy to make bulk changes to your account if the need arises. Some features may be a little challenging to learn, but you can enroll in a step-by-step training course to help you master the tool.
- Affordable. Google Ads gives you complete control over your spending. It doesn’t even require a minimum budget. You can choose how much you’re willing to spend per day, month, and ad, and you only pay when someone clicks your ad.
- Measurable. You can track and measure your progress with Google Ads. For instance, you’ll know when someone clicked your ad and if it generated conversions (i.e., purchased your product or service or downloaded your app). You’ll also know which ads don’t get any clicks and conversions, enabling you to identify where to invest in your campaign.
How to Increase Traffic and Improve Search Results Using Google Ads?
Photo by Myriam Jessier from Unsplash
Search engine optimization (SEO) may be a critical part of your marketing strategy, but you need to implement your organic SEO tactics with Google Ads. Doing so lets you into Google’s billions of users, driving traffic to your business blog. Even so, don’t be too complacent. Hard work is still required to achieve your end goal. Here are some ways to boost blog traffic using Google Ads:
1. Be Smart with Keywords
Keywords are essential to the success of your SEO. They help you create valuable content by identifying what your target audience is searching for online. As such, you have to nail your keyword choices.
You can use Google Ads to find your most and least effective keywords. However, make sure you adjust your keyword matching. For example, negative keywords exclude your blog from irrelevant searches. Hence, you can use it to avoid the wrong kind of traffic.
Also, avoid broad keywords. Instead, opt for long-tail keywords or search terms with relatively low search volume, but very specific. Users type in long-tail keywords when they know what they’re looking for to buy. As such, they tend to have better conversion rates than broad keywords.
2. Tighten Up Geo-Targeting Options
You can reach potential online shoppers in all 195 countries, but do you have to do it? If you’re not an online retailer shipping worldwide, it would be best to segment your target market into locations your business serves. Otherwise, you spend your ad on people who aren’t interested in reading your blogs and can’t bring you more sales.
3. Remarket Prior Visitors
Remarketing your campaign on Google Ads allows you to show your ad to people who have already visited your blog. Thus, it’s an excellent way to recapture the attention of previous visitors and bring them back to your blog site.
You can remarket prior visitors to your blog site by adding a remarketing tag. For example, you may create a “cooking hacks” tag on the articles that mention cooking hacks. Visitors who spend time on an article tagged “cooking hacks” will have a cookie saved in their browser. As a result, they see ads on your blog articles about cooking hacks on other Google partner sites.
4. Track Quality Score
Quality Score (QS) is how Google rates ad relevance. You can check your QS by clicking the speech bubble near your Keywords status on the Campaigns from the Google Ads Dashboard. The rate ranges from 1 to 10, with 10 as the highest.
Higher QS means better rank and placement of your ad on the search engine result page. As such, keep an eye on your QS.
5. Get Help from an Expert
Google Ads can be complicated, especially for beginners. It has terms that are hard to understand. Also, choosing the right keywords can be challenging, as you have to study and look over other keywords. Don’t fret! Partner with a Google Ads expert to help you get the most out of your account.
Google Ads is the best tool to increase traffic to your business blog. The more online visitors you get, the more likely you generate conversions. However, you have to know how to use Google Ads to reap its benefits. Besides choosing the right keywords, consider segmenting your target market into locations and remarketing prior visitors. Of course, don’t forget to monitor your QS to ensure you appear on Google’s first search engine result page. Lastly, remember that you can always seek an expert’s help if it gets too tough.