Dress Up Your Tech Office: How to Make a Big Visual Impact
In a world where social marketing and behind-the-scenes peaks are the norm, it’s absolutely essential that tech companies do more and go above and beyond to create a winning visual environment in their office. Improving the aesthetics and, yes, the comfort helps your employees get more work done in a more inspired space, and if you have to do any sort of content for socials or PR, then you’ve got great backdrops to work from.
That’s all on top of the benefit of being able to wow new employees, investors, and other business contacts with a great sensory experience from the moment that you walk in. A big visual impact can do all this and more, and it’s an essential investment to make today. As a bonus, you can use those visual assets digitally or take them to events, conferences, and conventions.
Create a Strong Visual Identity
The first step, of course, is to create a strong visual identity. For the best results, work with a professional with many years of experience, or with a whole agency. When creating a unique, and powerful visual identity that will go from your office to the world beyond, you’ll need a few key elements:
- A Solid Color Scheme – the first step is the easiest: choose a selection of colors you will use for your visual assets. Things like signs, typography, letterheads, banners, and more should follow this color scheme to unify all your visual assets.
- A Unified Theme – A single, unified theme needs to be established; for similar reasons, you need a set number of colors.
- Hero Pieces – Your hero pieces are at the forefront. They are the big decals on your wall that showcase what you do in an interesting way, and they’re the art you associate with your brand. You can get particularly creative with your hero pieces if you’re in a creative tech industry; for example, you create art tools or develop games.
- Fonts – Fonts are another thing you need to decide on. You’ll need at least three different fonts you use for everything. Your main font, subheading font, and impact font.
The Importance of Proper Printing
Great visual assets will mean nothing if the print quality doesn’t match. A poor-quality print will look faded, incomplete, and cheap. The good news is that there are brands like Soyang Europe out there that not only offer high-quality prints, but cover all elements from paper to vinyl to board, allowing you to create custom prints for your office and beyond all in one place.
Where to Use These Designs for Maximum Impact
Once you have your high-quality printed pieces, it’s important that you install them. Have a designer create a mock-up using those assets so you can see just how you can incorporate the designs into your office, conference booth, and so on. In the office, for example, you can use one of your hero pieces as a wall decal, and then incorporate colors from your color scheme throughout the office to balance the eye and create an energized, creative space.