If you have started an online store and you are looking to target customers who will be interested in your products, you will have a hard time, in the beginning, to build your reach and bring customers to your store. However, what e-commerce marketers today are doing is that they are stealing customers. From whom? That is an easy one to answer; their competitors!
Think about it; once you know you have a list of strong competitors who will give you a hard time, you will surely want to upgrade your marketing skills and do better than them. But why start from scratch when you can be a little easy on yourself by learning from them. They have done the hard work to get here, and you can take them as your coach. Of course, you would have to out a lot of effort, but at least you can get familiar with their tricks, pattern, and marketing tools.
Moreover, it is not unfair or unethical to take customers away from your competitors. In the world of marketing, we have a proper term for it, and that is ‘competitive marketing’.
In the present age, running a business is not easy; everyone wants to be on the top. However, there is nothing wrong with learning from the mistakes and achievements of businesses that belong to the same industry as yours. Consult a digital marketing agency in Dubai, and they will let you know how common this practice has become among competitors.
When you approach customers from competing e-commerce stores, you are clear that they will be interested in your business, so all your have to do is use the right tools and techniques to get them invested.
Here you are going to learn about some paid and unpaid marketing tricks on how to steal your cmpetitors’ traffic.
SEMRush is a popular tool that most businesses use to find out what keywords their competitors are using and are ranking higher than the others. You can use SEMRush, type in your competitor’s name, and obtain a list of top ten keywords that they are using to maintain a good ranking in search engine results.
You can find the keywords along with the estimated number of searches for those keywords. Also, you will know the page that enjoys most traffic. It proved to be valuable information if you wish to divert that traffic to your store by using those targeted keywords and optimizing your content accordingly.
Collect High-quality Links From Them
Getting high-quality links from other websites is essential for search engine rankings. You can use an SEO tool like Ahrefs for finding companies linked to your competitors’ websites. Start creating content that would be useful for your audience and reach out to those sites. Ask them to link to your business. Remember, stealing customers is not about getting everything they have; it is about building trust ad, making your brand a reliable place where customers can come and shop. It all depends on your content quality. If you are creating low quality content, you cannot complain about not getting attention from customers or search engines.
Make Your Mark
Once you begin to create high0quality content, you will start getting attention. Search engines will see you as a reliable source. However, there are several other factors that influence your website ranking, and content quality is one of them. Being an influential business in your industry gives you the benefit to get noticed, even if your website does not show up, people will look for it specifically. All you have to do is to offer unique content that stands out of the crows and makes a distinctive appearance. Moreover, you will have to establish connections with some known influencers of your industry.
When you have a lot of competitors, it can be hard to boost your organic reach. Therefore, paid ads are becoming more and more popular with time. Also, paid promotions enable you to reach your potential as well as existing customers.
When it comes to Facebook, you can targets ads on the basis of several demographic characteristics such as interest, location, age, etc. If you are competing against large businesses that might be listed as an individual interest, and it can benefit you to target customers.
Take Notes From What They Post
In order to stay one step ahead of your competitors, you need to keep a close eye on what they post and learn from it. Bear in mind that they have invested a lot of time and effort in creating their posts and that there is a unique idea behind it. Make sure you do not miss anything.
Closely notice what kind of content they are producing, what kind of people they are engaging, which of their posts are getting more attention, and all the necessary aspects. This can be beneficial for you, and you can work on your posts and content to make it better and exceptional.
Moreover, make sure that the competitors you choose are offering the same product/services as yours so that you will find more accurate information and enjoy increased website traffic and audience reach. You can also make use of a social media analytics tool in order to get insights into the performance of your competitors.
Most of the time, all you need to do is to learn from your competitors’ email campaigns and see what they are upto. Observing the content, they write, their way of communicating, and all other minor factors can help you a lot to understand what things are working for them, or you can at least obtain a clear idea of what their goals are and how they think they can achieve them. But how will you do it/ Well, that is not rocket science. All you need to do is to set up a burner email account and begin signing up for as many of your competitors as you want. Wait for a few time and get your inbox filled with email, then start searching for similar patterns, look for sorts of phrases and keywords they use, and how they are attracting their customers.